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memoryBlue acquires Operatix to create a global leader in sales acceleration services for the B2B technology ecosystem

Acquisition combines two leading outsourced sales development firms offering service globally in North America, EMEA , LATAM, and APAC and charts the path for further geographic and service-line expansion TYSONS,...

Lead Generation for B2B Software Companies

Operatix

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Latest Posts

Operatix Strengthens Leadership Team with Internal Promotions

USA, UK & SINGAPORE – July 2023 – Operatix, a leading provider of pipeline acceleration solutions, has recently announced the promotion of five employees of its leadership team. The new...

Aoife Daly

Demand Generation vs Lead Generation: The Ultimate Guide

Generating a steady stream of high-quality leads should be the ultimate goal behind all sales and marketing efforts, particularly in today’s competitive business environment. Enter lead generation and demand generation:...

Aoife Daly

Operatix Establishes Presence in Singapore with Team Expansion

USA, UK & SINGAPORE – May 2023 – Operatix is continuing to successfully extend its reach into new markets, establishing a presence in Singapore and hiring a new APAC Regional...

Aoife Daly

What is Sales Outsourcing? The Ultimate Guide

Sales outsourcing has been hailed as helping businesses accelerate sales, generate leads and enter new markets, all in a highly scalable manner. Developing and managing is often a sales development...

Aoife Daly

Outsourcing Sales: Ten Misconceptions Debunked

Whether you’re an emerging start-up trying to find your first clients or a well-established software vendor looking to scale, outsourcing sales can be a great strategy to accelerate growth. With...

Aoife Daly

Inbound vs Outbound Sales: What’s the Difference?

There is a great debate around inbound vs outbound sales, with marketing leaders and sales professionals alike being unsure of which method is right for their business. Spoiler alert: it’s...

Aoife Daly

How to Structure Your Sales Development Team

While purposeful, well-planned recruitment is seen as a vital part of creating a successful team, there is one element that is often overlooked – SDR team structure. Assigning your sales...

Aoife Daly

A Guide to SDR Compensation and Commission Plans

You’ve hired a team of talented SDRs, trained them to a high standard and given them all the tools needed to enable their success. Yet there is another problem that...

Aoife Daly

Best Practices for Effective SDR Management

Effective SDR management is essential in instilling the key characteristics needed to build a performance-driven, motivated team. After all, you want your employees to evolve and grow just as the...

Aoife Daly

The 30/60/90-Day Plan of a New Marketing Leader

It’s said that preparation is critical for success, and this is particularly true when you’re transitioning into a brand-new role. Of course, preparation comes in many different forms, but the...

Pete Lorenco

Sales Tech Stack: Everything Your SDR Team Needs

The need to invest in technology and tools is not optional – rather, building a sales tech stack is critical to staying competitive and enabling your team to be successful...

Aoife Daly

The Role of a Sales Development Representative: Fundamentals for Success

There is more to being a master salesperson than picking up the phone day by day. While cold calling is, undoubtedly, a big part of the role of a sales...

Joseph Grieves & Michael Hanson

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