Matt Dixon’s previous works, including The Challenger Sale, have long been part of many sales leaders’ toolkits.
Designed to be a playbook for salespeople who want to close the gap between customer intent and action, The Jolt Effect is sure to be no different.
Interested in understanding how high performers overcome customer indecision? Fill the form below for a chance to win a free copy of the book*.
In the latest episode of B2B Revenue Acceleration, our host Aurelien Mottier sat down with Matt Dixon, co-author of The Jolt Effect.
They discuss the concept behind the book, the importance of addressing a customers fear of failure and debunk common sales myths that may be holding your team back.
Head to our podcast player to listen to the episode now. Alternatively, view the episode in video format on our YouTube channel.
*Subject to availability